PPC stands for Pay-Per-Click, a popular online advertising model where advertisers pay a fee each time their ad is clicked. This method is commonly used in search engine advertising, with Google Ads being one of the most well-known platforms. In PPC, ads typically appear on search engine results pages or on websites that participate in ad networks.

The primary goal of PPC is to drive traffic to a website while managing costs effectively. Advertisers bid on keywords relevant to their target audience. When a user searches for these keywords, ads with the highest bids and best quality scores are shown. Advertisers only pay when their ad is clicked, hence the term “pay-per-click.”

PPC campaigns are highly customizable. Advertisers can set budgets, target specific demographics, and choose the platforms where their ads will appear. Metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) are used to measure the effectiveness of PPC campaigns. By analyzing these metrics, advertisers can optimize their strategies to improve performance and achieve better results. Overall, PPC offers a way to gain immediate visibility and drive traffic, with costs directly tied to user engagement.